Context
Growing fashion brand with high cart abandonment rates (78%) and complex checkout flow. Mobile conversion was particularly poor.
The Bottleneck
Multi-page checkout with 12 form fields, no guest checkout option, and poor mobile UX. Users were dropping off at payment step.
What We Changed
- ▶Implemented single-page checkout flow
- ▶Added guest checkout and social login options
- ▶Optimized mobile-first design with larger touch targets
- ▶Integrated address autocomplete and validation
- ▶Added trust signals and progress indicators
Impact
↓ 34%
Cart abandonment
↑ 127%
Mobile conversion
↑ 58%
Checkout completion
↑ 41%
Revenue per visitor
Representative example. Metrics anonymized.
Stack
Next.jsShopifyStripeAnalytics
“
The checkout optimization paid for itself in the first month. We're seeing significantly higher conversion rates across all devices.— D2C Fashion Brand Team
Before / After
Before
📊
Legacy Interface
Complex, slow, unintuitive
After
✨
Modern Interface
Clean, fast, intuitive
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